This is a cinema commercial written and directed by Colin Mclvor about cyber bulling with the slogan "think before you click". I feel that it shows very clearly the 5 stages of cyber bullying: the first stage where one is bullied online, the second where it escalates and you don't have to be online to be bullied, the third where you get isolated in public places like school (in this scenario), the fourth where you really begin to believe that you are what those bullies claim you are and the last and most depressing stage where you isolate yourself from others, even family and friends.
In the video, the director uses simple words like nerd, loser, ugly, fat etc and it may actually seem not that scary if we use our logic. But as shown, even simple words like these hurt really bad and often, people from the outside looking in cannot and can never understand the reason for the depression which thus results in the lack of psychological comfort. Sometimes this can also be the reason for friends to start mocking you, thinking that you're making a big fuss out of nothing and going like "she killed herself over something so stupid?!"
Cyber bulling can really bring a lot of pain and hurt and people should never judge and instead, stay by their friends' sides and encourage them to go to a counselor for professional help. Normal everyday people like us can also become cyber bullies by simple things that we do, like posting on Facebook or indirect tweeting on Twitter. We might think that it is only something minor and that the person might not see it and as a whole but we should really all, think before we click.
CYBER BULLYING CINEMA COMMERCIAL. Dir. Colin Mclvor. Youtube. Youtube, 3 Dec. 2007. Web. 1 Nov. 2012. <http://www.youtube.com/watch?
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